Video production
for Healthcare Practices
who can say “yes” to the following:
i have a strategy
I have a defined video marketing strategy and know exactly what type of videos I need.
i know where to post
I understand where my content will be showcased, whether on social media platforms, our website, or as part of email marketing campaigns.
i want quality videos
I value high production standards and am seeking a partner who can deliver visually appealing content that aligns with my brand and marketing objectives.
types of videos
Social Media
Brand Story
Explainers
Testimonials
UGC & Vlogs
Office tours
Online Ads
Event Highlights
Team Videos
and more…
not sure what video is best?
attract new Visitors
Begin by understanding the challenges your visitors face. Use videos to empathize with their struggles, rather than solely promoting your product. Highlight your brand's values and personality to forge a meaningful connection.
First, begin by identifying the stage of the funnel you’re targeting.
Are you aiming to attract new patients?
Are you engaging with individuals who are already acquainted with your practice?
Are you nurturing existing patients, transforming them into brand ambassadors?
engage EXISTING leads
These videos are geared towards converting your website visitors into leads and ultimately converting them into customers. They play a pivotal role in both marketing and sales funnels.
nurture clients
The objective is to consistently deliver outstanding content to users, enhancing their experience and inspiring them to become passionate advocates for the brand.
videos that attract new visitors:
social media videos
Social media videos are short video clips created specifically for sharing on social media platforms such as Facebook, Instagram, Twitter, TikTok, LinkedIn, and others. These videos are designed to capture attention quickly and engage users as they scroll through their feeds.
expert leadership
An expert leadership video typically features a prominent leader or expert within a particular field or industry sharing insights, advice, or commentary on leadership-related topics. These videos are often created to provide valuable content to viewers seeking guidance on leadership skills, strategies, and best practices.
brand videos
A brand video is a marketing tool used by companies to convey their brand's identity, values, mission, and/or products/services through visual storytelling. These videos are typically crafted to resonate with the target audience emotionally, building a connection and leaving a lasting impression.
videos that engage leads:
webinars
The term "webinar" is a blend of "web" and "seminar," indicating that these events take place virtually rather than in a physical location. Webinars allow presenters to deliver content to a remote audience in real-time, while also enabling interaction and engagement through features such as live chat, polls, Q&A sessions, and sometimes breakout rooms for group discussions.
tours
A practice tour video is a visual tour of a healthcare practice's facilities, designed to provide viewers with an inside look at the environment, amenities, and services offered by the practice. These videos aim to give prospective patients a sense of what to expect when visiting the practice and help them feel more comfortable and confident in their decision to seek care there.
testimonials
Testimonial videos in a healthcare practice context are recorded testimonials from contented patients or clients who share their positive experiences with the services provided. These videos feature individuals expressing their satisfaction, gratitude, and confidence in the healthcare practice and its offerings. They serve as authentic endorsements that showcase the quality of care and support provided by the practice.
landing page
A landing page video is a short video featured prominently on a website landing page. This video is designed to engage visitors and provide them with a compelling introduction to the healthcare practice, its services, and its value proposition.
case study
A case study video is a visual representation of a specific patient's journey and experience with the practice's services or treatments. These videos typically highlight a particular medical condition or procedure, detailing how the healthcare practice successfully diagnosed, treated, and supported the patient throughout their healthcare journey.
product demo
A product demo video is a visual presentation that showcases the features, functionality, and benefits of a particular product. This type of video typically demonstrates how a product works, how it can be used, and what problems it can solve for the target audience. By showcasing the product in a real-world context, demo videos help potential customers visualize how the product can fit into their lives and solve their specific challenges.
videos that nurture:
thank you
A thank you video for patients is a personal and thoughtful way for healthcare providers or organizations to express gratitude to their patients. It can celebrate milestones, acknowledge acts of kindness, and strengthen the bond between the healthcare team and patients. The video typically includes heartfelt messages from providers, patient testimonials, and visuals highlighting the patient-provider relationship. It fosters a sense of community, builds trust, and nurtures enduring relationships in healthcare.
welcome
A "welcome to the practice" video is an essential tool for introducing new patients to a your healthcare facility or a medical practice. This video serves as a warm and informative greeting that familiarizes patients with the clinic's facilities, staff members, and the range of services offered. By offering a glimpse into the environment and the team, this video helps to reassure patients and encourages them to feel confident and at ease as they begin their healthcare journey with your practice.
EDUCATION library
An educational video library serves as a foundational resource, offering a wealth of information and expertise on diverse healthcare topics. It equips clients with the tools to take charge of their well-being and make informed choices. This dynamic library environment encourages autonomy and active involvement, enhancing the client journey and cultivating a commitment to ongoing education with your practice.
additional support
Video Production
Our team of experts will help with all stages of production from writing the scripts to filming at your practice to editing your monthly content. Navigating the complex maze of video marketing can be challenging. We're here to be your compass, guiding you towards efficiency, growth, and success.
We got you covered.
consulting
Our consultants dive deep every quarter to strategize and create a comprehensive roadmap for your video marketing. We don't just leave you with a plan; we work with you and your team to develop easy-to-implement Standard Operating Procedures, ensuring a smooth execution.
Think of us as your marketing co-pilot!
team workshop
Recognizing the unique challenges healthcare practices face in digital marketing, we've crafted a specialized 3-Day Video Marketing Workshop designed to empower your marketing team with the skills, strategies, and insights needed to excel in this dynamic domain. Your marketing team will emerge from this workshop equipped to lead your practice's video marketing efforts with confidence and creativity.